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Timofey Beloglazov
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Domino’s in Mykonos: The Pizza That Finds You Wherever You Party
5 min.
DVIGA's CEO
MBA, UTS Australia
15+ years in marketing
15+ years in marketing
Tim Beloglazov
LinkedIn blog for Digital Marketing & Branding
With Actionable Insights
- Marketing
Pizza on the Party Wave
Mykonos is an island that never sleeps: beach bars, yacht raves, sunrise clubs. In the middle of this non-stop energy, Domino’s drops a campaign with one simple promise: the pizza will find you, no matter where you are.
The creative minds at The Newtons Laboratory brought this idea to life with playful visuals. Imagine: you’re chilling on the beach, sipping a drink, enjoying the view. Suddenly, in the reflection of your sunglasses, a Domino’s delivery driver appears, box in hand. It’s a cheeky reminder that hunger won’t crash the party—because the pizza is already on its way.
The creative minds at The Newtons Laboratory brought this idea to life with playful visuals. Imagine: you’re chilling on the beach, sipping a drink, enjoying the view. Suddenly, in the reflection of your sunglasses, a Domino’s delivery driver appears, box in hand. It’s a cheeky reminder that hunger won’t crash the party—because the pizza is already on its way.
The Vibe
The campaign is soaked in the spirit of Mykonos: sun, sea, laughter, music, and that irresistible feeling of freedom. Domino’s taps right into this mood with a clear message: we’re always there when you need us.
Whether you’re dancing on a rooftop, drifting at a beach party, or sailing between islands, the familiar red uniform will pop up at just the right moment to make the night even better.
Whether you’re dancing on a rooftop, drifting at a beach party, or sailing between islands, the familiar red uniform will pop up at just the right moment to make the night even better.
A Local Touch
This isn’t a generic, one-size-fits-all campaign. It’s made for Mykonos, and only Mykonos. Billboards, posters, even the Domino’s store on the island have been wrapped in the campaign’s energy, making the brand feel like part of the scene rather than an outsider.
Why It Works
- It’s relatable. Tourists and partygoers see themselves in these ads, and that creates an instant connection.
- It’s fun. The idea of pizza showing up out of nowhere is unexpected, playful, and very welcome.
- It feels local. Domino’s doesn’t come off as a faceless global chain—it feels like the friend who’s always got your back when the party’s in full swing.
The Takeaway
Domino’s in Mykonos isn’t just about food—it's about the moment. You’re dancing, laughing, soaking up the summer, and suddenly a hot pizza lands in your hands. That’s the memory you’ll take home when the vacation is over.
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