A design system that will create strong visual associations with your brand.
Brand identity
Discuss The Project
We have 9 years of practical experience in marketing and web development
50+
International Design awards (CSSDA, Behance, awwwards, etc.)
3
CSS Design Awards. For us designers, — it’s like Oscars for actors
«Site of the Day»
About the service
Brand identity is a visual system of elements that create associations with the brand.
It includes: logo design, font, colors, patterns, style of photographs, illustrations, icons and layout rules.
Solution
Brand identity helps
Create a strong emotional connection and increase brand awareness among the target audience.
01
Add "weight" to the brand and its image among partners, investors or future employees.
02
Quickly adapt materials to marketing and advertising tasks.
03
We offer three brand identity concepts
We offer not just logo design — three unique concepts for you, each of which contains:
(01)
Key metaphor of the brand
(02)
Trademark (Logo design)
(03)
Brand font
(04)
Color scheme
- style of photographs and illustrations
- layout rules
(05)
Example of use on 3−5 relevant brand identity materials
Development of a brand identity. Stages:
Often, marketers mistakenly rely on the wrong values for their audience, so we recommend starting the development of a brand identity with research and development of a brand platform.
(01)
We conduct brand and competitor research
- We identify the company’s strengths and weaknesses and general market trends ー We study the company’s history, the specifics of the regions of presence, we study all the company’s documents and materials.
- We find out the system of values, views and beliefs of your customers: we analyze social networks, website visitor data, reviews, professional blogs and communities.
- We conduct competitor analysis for differentiation from the competitors and understanding the real situation on the market: positioning, objects, pricing, reviews and approaches to marketing communications.
(02)
We develop a brand platform
We create three brand positioning concepts to choose from, each has:
- Consumer insight
- Key differences and benefits
- Reasons to trust your brand
- Intention
- Brand descriptor and its essence
- Brand attributes
(03)
We create a brand identity concept
- We package the brand idea into a visual system.
- We collect three concepts of visual picture to choose from.
- We work through all the elements and check for scalability for the site, presentations, merch, etc.
(04)
We package the concept into a guideline
- We put the selected concept into a working document.
- We work out all the elements in detail and transfer them to the media.
- You will receive a guideline — a manual for using the brand design system. It will help marketers, designers, HR specialists act within the framework of one set of rules.
Main materials of corporate identity:
- Letterhead and envelope for documents
- Package / box / pen / mug — any printed products
- Advertising layouts: banners, booklets, presentations, social media covers, price tags, etc.
- Clothing and transport
- Website or application
- Office interior
We win Russian and international design and web development competitions
Awards
Order a website from those who are deeply immersed in marketing
50
Total number of awards
CSS Design Awards
Awwwards
Behance
Awwwards
Behance
and others
Average review rating
CSS Design Awards
3
for designers is like an Oscar for actors
«Site of the Day»
40
from the international jury
Special Kudos
Website of the day (with a condominium website)
View All Awards
We win Russian and international design and web development competitions
Order a website from those who are deeply immersed in marketing
Cases
Cases
Kenon Riviera park
Real Estate
Creating an advertising campaign for a residential complex
Aksios Engineering
Building
Full cycle engineering company from project and equipment delivery to service maintenance at the site
Meridian Line
Logistics
Website and brand identity development
Let us have a 30-minute call to discuss your task and answer questions. We will send you a presentation with similar cases and an estimate of the cost
ㅤㅤㅤGet a personalized quote for your task
Get a personalized quote for your task
Discuss the project
ㅤㅤㅤㅤWhy business owners around the world choose us among hundreds of other agencies
Our advantages
We respond within 60 minutes during working hours.
We solve business problems
We report on each stage of brand identity development
We report on each stage of brand identity development
When developing a brand identity, we rely on marketing research of the audience, competitors and your product. Therefore, your brand will become stronger, and business results will improve.
We take on the entire process of positioning developing
From you we only need answers to questions at the beginning of cooperation and approval of ready-made concepts at the end of the project.
We do only those works that are necessary for implementation. We do not inflate the deadlines and budget.
Why business owners around the world choose us among hundreds of other agencies
People come to us for landing pages and multi-page sites, naming, brand platforms, identity, marketing research, implementation of CRM Bitrix24.
ㅤㅤㅤWe most often work with developers, FMCG, industrial and logistics companies
DVIGA CEO
MBA, UTS Australia
13+ years in marketing
13+ years in marketing
Timofey Beloglazov
DVIGA has a robust background in marketing, design, web development, and business.
(Publications)
We publish expert articles in Mass Media on a regular basis.
Read our blog
Frequently Asked Questions
FAQ
A brand identity is a set of visual elements that help a brand be recognized and stand out in the market. It includes a logo design, colours, fonts, and design of communication materials. Developing a brand identity is necessary to create a unified image of the company, increase loyalty and recognition among customers.
The main elements of the brand identity include:
- Logo design
- Color palette
- Fonts
- Graphic elements (patterns, icons)
- Layouts of business cards, letterheads, packaging and other products
- These components help to create a visually coherent image of the company.
The cost of developing a corporate identity can vary depending on the scope of work and the professionalism of the designers. On average, prices start from 350,000 rubles for a complete set: logo, corporate colors, fonts and brand book.
The time it takes to develop a brand identity depends on the difficulty level of the project and the approval process. On average, the process takes from 4 to 6 weeks. This time includes the stages of research, concept creation, logo development and revisions.
A brand book is a document that describes the standards for using a corporate identity, including colors, fonts, logo design, and other elements. It is needed to maintain a unified visual image of the brand at all levels of communication and advertising materials. Having a brand book helps to
maintain the integrity of the style and avoid inconsistencies in design.
maintain the integrity of the style and avoid inconsistencies in design.
A logo is part of a brand identity, but not its only element. A brand identity includes much more — a color palette, fonts, graphics, communication style, etc. A logo is the face of a brand, and a brand identity is its full-fledged visual image.
A color palette is an important element of developing a brand identity. It should correspond with the concept of the brand and its audience. For example, warm shades are often associated with friendliness and energy, while cold ones are associated with professionalism and reliability. The choice of color should be based on the psychology of perception of potential customers and the brand strategy.
Typography (fonts) plays an important role in creating a brand identity. Correctly selected fonts help to convey the brand personality, increase the readability of materials and strengthen associations with the brand. Fonts should be easy to read and correspond with the overall concept of the style.
Yes, updating a brand identity (rebranding) is a common practice. Brands change their style when they want to update their image, adapt to new markets or change their positioning. At the same time, it is important to maintain continuity so as not to lose brand recognition among customers.
The process of developing a brand identity begins with an analysis of the brand, its values and audience. Then the concepts of the logo design, color palette, typography and graphic elements are created. After the concept is agreed upon, designers develop the final layouts and prepare a brand book describing the rules for using the style.
Reviews
Our clients consistently express satisfaction and are eager to share their feedback