Condominium Website Development Excellence

The FIVE residential complex is located in the best area of ​​Vladivostok, which has a special microclimate and developed infrastructure. The location lacks modern solutions for young parents and couples without children. The developer plans to create a residential complex with its own kindergarten, thoughtful zoning and panoramic views of the Amur Bay — what you need for an EXCELLENT life.

Our team delivered condominium website development excellence for FIVE, creating a digital platform that effectively showcased this premium residential complex.

Positioning
Logo design and brand identity
Website development

Expertise

The developer came to us with house plans and apartment layouts, general information about the project and the catchy name FIVE. There was no logo, branding, brand meaning and visual concept at the start. Based on the naming, it was necessary to develop brand positioning and pack the meanings into a convenient selling website.

The FIVE condominium project needed a website that would reflect its premium positioning and distinctive features as a residential complex.

• Analyse the competitive advantages of the project and propose positioning concepts based on them.
• Develop a logo design and brand identity that will be a continuation of the overall concept.
• Design a selling website with interactive solutions for choosing future housing.

The idea of ​​family and comfortable accessibility of infrastructure

We started working on positioning with research:

• location
• target audience
• advantages and disadvantages.

This immersion helps to get competitive characteristics out of the project and find compromises that will balance the disadvantages.

The residential complex is located in the youngest and largest Sovetsky district, part of which is a health resort area of ​​Vladivostok. This is a sunny place with a special microclimate and flat landscape compared to the main part of the city, which is located on the hills and has a large difference in altitude.

The pleasant climate is complemented by a truly developed infrastructure, since the district is located in close proximity to key objects. Sovetsky is connected to the city centre by several bus routes and a railway station. A key city highway, 100th Anniversary of Vladivostok Avenue, passes through the district. That is, residents can enjoy peace and quiet just 20-25 minutes away from the city centre.

The area has been actively populated and developed since the 1960s. Over 65 years, social and commercial infrastructure has been developed: there are schools, municipal and private kindergartens, hospitals and sports complexes, but there are no recreational areas such as parks and squares for having rest.

There are about 93,000 people living in this area, who go to work every morning and return home every evening. Soviet planning cannot cope with modern traffic, so the area often has traffic jams and rarely has free parking spaces.

Strengths

Weaknesses

We added all comfort-class residential complexes under construction in the area and all business-class residential complexes in the city to the list of competitors. This is necessary to understand the strengths and weaknesses of the customer and offer the most advantageous positioning, which will help to differentiate from competitors.

Strengths of the FIVE residential complex:

House and yard

Apartments

Additional groups: families without children and single young people, elderly couples

They buy flats because they want to improve their living conditions or buy their first home. This part of potential buyers pays attention to the infrastructure inside and around the residential complex, transport accessibility and safety.

They buy an apartment for adult children or for the purpose of exchanging living spaces,for investments.

We offered the customer four positioning concepts with similar philosophies but different focuses:

Five Elements of a Happy Life

The usage of scandinavian philosophy and attitude to life in cold climate, without referring to frequently used Hugge and Lagom.

The accent is on the fact that the residential complex can give the needed balance between modern city life and the place where one can recharge their battery.

Residential complex that combines all necessary things to live with your family in comfort, cosiness, safety. And at the same time not to be cut off from active city life.

01

02

03

04

The idea is based on the fact that there are all essential elements in the residential complex to be fully satisfied with the house and become happier.

At home is better

«Пятый элемент — баланс жизни»

Living on an excellent mark

• The residential complex logo combines a stylized image of the number "5" and a key.
• The number "5" refers to the idea of ​​positioning — "Living on an excellent mark", the key symbolises access to a new comfortable life.

The combination of elements forms a brand pattern and is repeated on business cards, letterheads, envelopes — all typical branded materials of the corporate identity.

Our condominium website development for FIVE incorporated cutting-edge design techniques and functionality, achieving excellence in both user experience and visual presentation.

The multiple-page website is designed in such a way that visitors stay on the main page as long as possible.

The visual content opens smoothly, there are interactive elements and sliders with additional information, blocks with horizontal scrolling.

The website element is an animated render of the house

The website starts with a render of the house, where day changes to night when scrolling. This is a nice addition that allows you to look at the project at different times of the day.

Five reasons to choose the FIVE residential complex

We have combined the advantages of the residential complex into five groups with clear headings. The list is arranged so that each user can first look at the offers that are relevant to him.

For example, social infrastructure is important to parents, so first of all they will read about schools and hospitals nearby, then about safety on the territory of the residential complex and transport accessibility.

For couples without children, information about proximity to the sea, the Smart Home system and parking is of interest. That is, the user can choose the scenario for studying the residential complex depending on the priorities in choosing housing.

Five minutes away from FIVE

The residential complex is located in the Sovetsky district, part of which is a health resort area of ​​Vladivostok. This is a sunny place with a special microclimate, which is complemented by a truly developed infrastructure with schools, kindergartens, hospitals, sports complexes and shopping centres. The area is in close proximity to key facilities: residents can enjoy peace and quiet just 20-25 minutes away from the city centre.

To show the convenient location and the availability of infrastructure of the residential complex clearly, we created a map of social and commercial facilities and a series of slides with important locations and travel times to them.

Architecture is important

The architectural solution, design of entrance groups, features of the foundation and facade of the project were described in cards with detailed information about the idea and benefits for residents.

Layout, meterage, cost — everything is convenient and clear

The FIVE residential complex website has received positive feedback from both the client and potential buyers, successfully communicating the property’s unique value proposition