We offered the customer four positioning concepts with similar philosophies but different focuses:
Five Elements of a Happy Life
The usage of scandinavian philosophy and attitude to life in cold climate, without referring to frequently used Hugge and Lagom.
The accent is on the fact that the residential complex can give the needed balance between modern city life and the place where one can recharge their battery.
Residential complex that combines all necessary things to live with your family in comfort, cosiness, safety. And at the same time not to be cut off from active city life.
The idea is based on the fact that there are all essential elements in the residential complex to be fully satisfied with the house and become happier.
«Пятый элемент — баланс жизни»
Living on an excellent mark