In spring 2023, Slavda contacted us again — they wanted to create a landing page for the presentation of new Orange and Bubble Gum flavors: the first one is a replacement for Fanta, which left the Russian market, and the second one is a reminder of Japanese chewing gum, which has been familiar to the Far East residents since childhood.
Our team delivered expert promotional website development services for Grink Orange, creating an engaging online presence that showcased their new product line.
Our team delivered expert promotional website development services for Grink Orange, creating an engaging online presence that showcased their new product line.
About the project
Website development
Expertise
Awards
#madeontilda
Tilda publishing
Runet Rating 2023
Silver
Website of the day
CSSDesignAwards
Gold Website
FMCG brand promotional website
The client needed comprehensive promotional website development that would effectively represent the Grink Orange brand while engaging potential customers.
We were faced with the challenge of creating a brightly colored landing page for two drinks within 1.5 months. It should cause a wow-effect and tell the target audience (children and young people from 10 to 21 years old) about the new products.
We were faced with the challenge of creating a brightly colored landing page for two drinks within 1.5 months. It should cause a wow-effect and tell the target audience (children and young people from 10 to 21 years old) about the new products.
The Challenge
We implemented a strategic approach to promotional website development, focusing on interactive elements that highlighted the unique aspects of Grink Orange products.
We coped with the task, so much so that the final website won several awards: it was included in the "Made on Tilda" collection, received silver in the "Runet Rating" and "Website of the Day" at the CSS Design Awards.
Within the framework of our joint work we have already realized several projects.
Firstly, we developed Mandarink and Top Secret websites, on which basis we held promotional events with prize giving. Gamified promotions and contests in FMCG and retail work very well for customer engagement and revenue growth.
For example, one of the campaigns reached 1.8 million people, 8,666 people took part in the action, and the final cost of a contact was 0.51 rubles.
We coped with the task, so much so that the final website won several awards: it was included in the "Made on Tilda" collection, received silver in the "Runet Rating" and "Website of the Day" at the CSS Design Awards.
Within the framework of our joint work we have already realized several projects.
Firstly, we developed Mandarink and Top Secret websites, on which basis we held promotional events with prize giving. Gamified promotions and contests in FMCG and retail work very well for customer engagement and revenue growth.
For example, one of the campaigns reached 1.8 million people, 8,666 people took part in the action, and the final cost of a contact was 0.51 rubles.
Solution
Secondly, we made presentation websites for Milky Soda, Cola and Jamaica flavors. According to the results of our poll, users liked the Cosmos website (Milky Soda and Cola) the most — 34% of 90 respondents voted for it. The second place is occupied by "Orange" and "Top Secret" (22% of votes each), and the third place is occupied by "Mandarink" and "It's Jamaica, baby" (11% of votes each). At the same time, it was "Jamaica" that Artemy Lebedev praised in one of the reviews.
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Discuss the project
We had to figure out how to combine two different styles within one website: the acid orange color of Fanta and Asian neon cyberpunk. Blue color helped to combine incompatibles — thanks to it two different parts of the website look harmonic together. The idea was realized on the Tilda website builder.
The manufacturer set itself an ambitious goal: Grink Orange was to become the second "Fanta". Therefore, it was important to use uncommon techniques in the design to catch the attention of the consumers.
The manufacturer set itself an ambitious goal: Grink Orange was to become the second "Fanta". Therefore, it was important to use uncommon techniques in the design to catch the attention of the consumers.
Combine the incompatible
We decided to place a three-dimensional bottle with the drink in the center of the composition, which would move when scrolling. However, there was a problem: Tilda doesn’t support 3D animation, so we had to come up with a workaround. To start with, the 3D specialist created a scene with a bottle that flew and rotated. We broke it down frame by frame and then implemented it into the designer using code. The final result was an animation that works on all devices.
We also used different accent fonts in the product names: for example, the font for Grink Bubble Gum is inspired by advertising signs on the streets of Japan. The lettering refers to hieroglyphics, while the combination of white, pink, blue colors and glow effect reminds of neon signs and lightboxes.
At the bottom of the landing page we placed information about Grink’s range of drinks, including the Cola flavor, which the company developed and launched on the market shortly after the sanctions against Russia were imposed. Thanks to this block, users can familiarize themselves with the product line and discover new flavors.
Our expert promotional website development services resulted in increased brand awareness and customer engagement for Grink Orange.
In a short period of time we designed a creative "2 in 1" landing page, which parts look like two different sites, but at the same time complement each other and make the entire one. The bright design reveals the character of the new products: on the one hand — the juicy summer freshness of tangerine and orange, and on the other — the unique taste of the Japanese gum.
The website became part of the promotional campaign: the link to it was placed in social media advertising, targeted and outdoor advertising, as well as on the printed handout for the offline campaign.
In a short period of time we designed a creative "2 in 1" landing page, which parts look like two different sites, but at the same time complement each other and make the entire one. The bright design reveals the character of the new products: on the one hand — the juicy summer freshness of tangerine and orange, and on the other — the unique taste of the Japanese gum.
The website became part of the promotional campaign: the link to it was placed in social media advertising, targeted and outdoor advertising, as well as on the printed handout for the offline campaign.
Results
"
We were satisfied with the team’s quality approach to the website development. The features of both products, which are not similar to each other, were taken into consideration and reflected on the website. It turned out to be lively, bright and stylish. The site was appreciated not only by us, but also by the jury of Russian and international competitions. We thank the team for their courageous and professional approach to business and efficiency in solving tasks".
Ekaterina Kotlyar
Head of the Marketing Department of Slavda Group of Companies
management and analytics
Valentin Revutsky
analytics
Timofey Beloglazov
Design and layout
Sasha Kolomeyets