We help real estate developers sell residential properties and services expensively and quickly with the help of the website
- Ready-made apartment selector
Fill in the marketing brief
- Unique design
- Average conversion rate — 2%
A website for a real estate developer that sells for you
Solution
Positioning of a residential complex
When developing a residential complex website, we help with creating a strong positioning of the object: advantages, infrastructure, offers and cool headlines.
(01)
Individual website design
We do not use standard solutions and templates, because it is important for us to highlight the advantages of your property.
(02)
Saving time and budget
We optimized the most complex and expensive part of the project, which allowed us to stay within an adequate budget and reduce the launch period to 3 weeks.
(03)
Structure of the real estate developer’s website
What does it include?
(01)
Beautiful presentation
We tell about the advantages of the house, infrastructure and the developer himself.
(02)
Convenient version for mobile devices
The website works great on mobile devices, laptops and desktop computers.
We can also do the following things
Interactive map
We highlight important objects near the house.
(03)
Construction progress
News block in accordance with 214-FZ
(04)
Online translation
We display videos from the construction site on the website.
(05)
Virtual tour
The house hasn’t been built yet, but you may already take a walk there.
(06)
Apartment Selector
What does it include?
(01)
Visual search
Selecting a floor and an apartment on a 3D house plan.
(02)
Search for apartments by parameters
Selecting apartments based on selected parameters: area, price, number of rooms.
We can also do the following things
Apartment card
It contains all necessary information about the apartment and its place on the floor layout
(03)
Storage room and parking place selection
We show important objects near the house
(04)
Apartment status
Synchronization with your CRM and statuses: available, booked, sold, soon available for sale
(05)
Download the flat layout
The clients get a nice PDF file which they can use for printing or sending via messengers.
(06)
But apartment selectors are practically the same, because they repeat already proven solutions that convert better into sales. Implementation of such a selector is the longest and most expensive part, which we reduced through standardization, investing these resources in marketing and analytics.
ㅤㅤㅤEvery house is different and designed for a different buyer, so we create a unique design for each project.
Our approach
ㅤㅤㅤDifferent agencies will tell you about individual and client approaches, but we like to be specific.
Different agencies will tell you about individual and client approaches, but we like to be specific.
Stages
1
We help with the product
We interview the client and ask about buyers, the positioning of the property, the infrastructure and its strengths — this information forms the basis of the residential complex website. If the client has a lot of information — great, we will help to edit it and "put it together". If there is little information, then we can help — marketers and the customer will work together and formulate a strong positioning of the residential complex.
Stages
2
Unique website design
We develop a unique website design for your residential complex based on research, positioning and brand identity. We avoid typical solutions and templates in design, because they kill the individuality of the object.
Stages
3
Ready-made apartment selector
We developed and patented our own selector, which helps to save budget and time. With its help, we optimized the most difficult part of the work when developing a residential complex website.
We integrate CRM Bitrix24, AmoCRM, DomClick, Yandex. Real Estate, Profitbase
Ready integrations
Case studies
We win Russian and international design and web development competitions
Awards
Order a website from those who are deeply immersed in marketing
50
Total number of awards
CSS Design Awards
Awwwards
Behance
Awwwards
Behance
and others
Average review rating
CSS Design Awards
3
for designers is like an Oscar for actors
«Site of the Day»
40
from the international jury
Special Kudos
Website of the day (with a condominium website)
View All Awards
We win Russian and international design and web development competitions
Order a website from those who are deeply immersed in marketing
Frequently Asked Questions
FAQ
A website is an effective tool for promoting real estate and interacting with clients. Key benefits:
- Increasing the flow of applications from potential buyers;
- Convenient placement of information about projects and promotions;
- Increasing customer loyalty due to transparency and professional presentation of data;
- Automation of sales and marketing processes;
- Simplification of communications through feedback forms and online consultations.
The cost of developing a website for a real estate developer varies depending on the complexity of the project and its functionality. Average price range:
- Landing page: from 350,000 rubles;
- Corporate website with a catalog of properties: from 550,000 rubles;
- Portal with CRM integration and complex functionality: from 1,000,000 rubles.
To increase conversions, a developer’s website should include the following key functions:
- Object catalog: with filters by parameters (price, area, location);
- Interactive map: for a clear display of the location of objects;
- Mortgage calculator: a convenient tool for calculating purchase terms;
- Consultation request form: for collecting leads;
- Customer reviews and cases: to increase trust;
- News and blog: to inform clients about construction progress and promotions.
The time frame for developing a website for a developer depends on the difficulty level. Average time period:
- Landing page: 4−6 weeks;
- Corporate website with a catalog of objects: 2−3 months;
- Portal with integrations: 4−6 months
Yes, integrating CRM with a developer’s website is an important element that allows you to automate processes for working with clients. This helps:
- Track requests from the website in real time;
- Automatically distribute leads between managers;
- Evaluate the effectiveness of advertising campaigns and traffic sources;
- Speed up the processing of requests and improve the quality of customer service.
A developer’s website is an important tool for increasing sales. It helps:
- Attract more targeted traffic through SEO and contextual advertising;
- Conveniently present information about properties and purchase conditions;
- Use online forms to collect applications and requests for a call back;
- Show visual content (renderings, video tours), which improves the perception of the property;
- Guide customers through the sales funnel with useful materials, such as articles on buying real estate or instructions on how to apply for a mortgage.
To increase the visibility of a real estate developer’s website in search engines, it is necessary to have:
- SEO text optimization: creating unique content with key queries related to real estate and construction;
- Image optimization: using compressed images with written ALT tags;
- Mobile version of the website: adaptive design for easy use from mobile devices;
- Internal linking: to improve indexing and distribution of page weight;
- Creating high-quality content: articles and news about construction progress, advice to buyers, etc.
When creating a website for a real estate developer, modern technologies and platforms are used:
- CMS systems: WordPress, 1C-Bitrix — for convenient content management;
- Frameworks: Laravel, Vue. js — for creating flexible and scalable solutions;
- Integration with maps and real estate API: for visual display of objects on an interactive map;
- Analytics tools: Google Analytics and Yandex. Metrica for tracking user behavior and analyzing the effectiveness of marketing campaigns.
In order for the website to remain relevant and effective, it must be updated regularly. The main reasons for updating are:
- Adding new objects and up-to-date information about projects;
- Updating content: news, promotions, photo reports on the construction progress;
- Adaptation to changes in SEO algorithms;
- Improving usability and adding new functions;
- Ensuring security by updating CMS and plugins.
It is important to choose a design for a developer’s website that combines style and functionality. Key principles:
- Clean and minimalist design: so that users can easily find the information they need;
- Focus on visual content: renders, photos of objects, video tours should be presented on the main page;
- Intuitive navigation: the site structure should be logical and convenient;
- Mobile version: adaptive design is necessary for easy viewing from phones and tablets;
- Uniqueness: the website should reflect the developer’s brand and stand out against competitors.
We create websites, help with brand positioning and end to end marketing strategy
Clients
What else can we do for you?
Services