Expert Logistics Website Development for a transport company

"Vostok Logistic" has been delivering goods worldwide for over 15 years. During this time, the company has managed to win the recognition of reputable clients, including Aeroflot, S7 Airlines and other well-known brands. The customer came to us with a request to create a website for a logistics company that is different from everyone else’s: so that you can go to the website, look at it and make a conclusion that "Vostok Logistic" can be trusted.

We delivered expert logistics website development for Vostok Logistic, creating a digital platform tailored specifically for this transport company.

Website development

Expertise

As an established transport company, Vostok Logistic needed a website that would effectively communicate their service offerings and operational capabilities.

• Study the company’s competitors and highlight the advantages of Vostok Logistic.
• Develop a memorable promo website that will be decisive in choosing a logistics company for business.
• Create bright illustrations and headlines that will complement the company’s logo — a black panther.

Tasks

"We are ordinary logistics specialists" - a base for customers and a challenge for marketers

Solution

"Vostok Logistic" came to us without a brand platform, positioning and formulated company values. In many ways, this happened because the logistics market is similar and it is really difficult to differentiate from competitors. In order to start from something, we analyzed the logistics companies of Vladivostok and Primorye and highlighted the advantages of "Vostok Logistic".

1. The company has been on the market for many years, so it can boast of many offers

In the "Services" section, we highlighted the variety of types of transportation: rail, sea and air, the presence of its own vehicle fleet, warehouses and agents in China.

2. Vostok Logistic had several cases that highlighted the company’s experience and expertise as a bold executor who is not afraid to take on even the most difficult tasks.

For example, logistics specialists completed the paperwork and delivered a ZJ 50DBS-M drilling rig from China to the Khanty-Mansi Autonomous Okrug in just three days. We added this and other key cases to the Projects section so that potential clients could understand that Vostok Logistic can deliver absolutely everything.

3. To demonstrate the transparency of the processes, we collected a list of partners and customer reviews

Specialized Logistics Solutions

Our expert logistics website development incorporated industry-specific features such as service area mapping, fleet showcases, and streamlined quote request systems tailored to the transport company’s operations.

When Vostok Logistic approached us, the company already had a bright symbol of a black panther. It was on the logo, truck cabins, every other publication on social networks. The company helps preserve this rare species — three leopards are under care of the company. There was no other option but to connect the concept with the image of a cat.

We created several illustrations of the panther using AI, the idea was approved, but at the last moment we abandoned the idea — stock photos, pictures and videos were more suitable for the site. The swiftness and confidence of the panther were conveyed through design: a dark color scheme, accent headings and animation.

The concept had to be based on feelings: so that you could go to the website, look at it and make a conclusion that Vostok Logistic are cool guys who can be trusted and worked with.

To do this, we emphasized the tone of the company’s voice: friendly, sincere, sociable, with humor. It is reflected in the headings and text blocks:

• "Everything is on track with"
• "We transport with soul"
• "We deliver cargo throughout the Russian Federation and the world and do not cause problems"

On the main page, we collected the types of transportation and cargo and the company’s values, told about the Vostok Logistic team and added a block for applicants.

The customer did not want an informational website like everyone else’s

Since the target audience of logistics companies are managers, it is important for them to study the offer quickly, learn about the services and experience, advantages and cost. We worked through these sections so that the potential client has no questions left. In the block with services, we planned out information cards with characteristics, added infographics with the main stages of work, told about the advantages and capabilities of the company.

The section with the ship schedule was supplemented with an admin panel function so that the customer could update the list independently.