The concept had to be based on feelings: so that you could go to the website, look at it and make a conclusion that Vostok Logistic are cool guys who can be trusted and worked with.
To do this, we emphasized
the tone of the company’s voice: friendly, sincere, sociable, with humor. It is reflected in the headings and text blocks:
- "Everything is on track with"
- "We transport with soul"
- "We deliver cargo throughout the Russian Federation and the world and do not cause problems"
On the main page, we collected the types of transportation and cargo and the company’s values, told about the Vostok Logistic team and added a block for applicants.